Brewing up the future, today

We have a mandate from Anheuser-Busch InBev to nurture, support, and grow the products and services of tomorrow. We build, grow and invest in businesses across industries – from consumer products to technology and everything in between.

BUILD

We build and launch new businesses around the world to address emerging consumer needs.

Our internal incubator, the Zxlerator, is an annual program that pairs AB InBev employees from around the world with undergraduate and MBA interns to tackle big problems. They test, validate and pitch ideas to internal investors for funding for their projects.

INVEST

We are here to invest ahead of the curve: seeding, launching, and scaling new products that deliver exceptional consumer experiences and bring (more) people together.

GROW

We partner with devoted founders and best-in-class business builders and operators to help them grow their businesses.

 

Our focus areas

We operate multiple global business units of varying adjacency to AB InBev’s core business: craft & specialties, adjacencies, ecommerce, merchandising, on-trade retail, omnichannel and non-alcohol. 

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Craft & Specialties

ZX Specialties is a global collective of craft and heritage beer brands from around the world. We are proud to have built a fantastic community of brewers from around the world including Wäls and Colorado in Brazil; Bocanegra and Cucapá in Mexico; Camden Town Brewery in the UK and Boxing Cat Brewery in China, among others.

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ECOMMERCE

We build, buy, partner and invest with a dream of winning in a digital world. We connect with consumers along their beverage journey by creating value-added products for them and their personal beverage needs, from discovery and education to trial, purchase and replenishment.

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ADJACENCIES

There’s more to the world than just beer! We’re exploring the opportunity that exists outside of beer, from ciders to canned wine, draft cocktails and more.

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OMNICHANNEL

The lines between retail and online are blurring and our omnichannel team is focused on opportunities in this new retail landscape. We’re working with our network of physical off-trade stores to provide seamless products that improve the consumer journey.

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On-Trade Retail

We create new consumer touch points for our brand portfolio through the incubation and development of brand-extending businesses aligned with today’s experience economy. We’re proud to have created unique experiences for AB InBev brands around the world, such as the first Hoegaarden Greenhouse located in São Paulo, Brazil.

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Merchandising

We introduce new products to support and elevate AB InBev’s brands around the world. We collaborate with other best-in-class companies to introduce new products – from food to fashion – that bring AB InBev’s brands to life in new ways.

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Explore

The ZX Explore group identifies disruptive trends and explores solutions in a number of areas including mood management, health & wellness, the future of experience and supply.

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Z-Wellness

Our Z-Wellness team focuses on the huge opportunity in non-alcohol and better for you products.

 

Our value proposition

We provide our portfolio companies with access to AB InBev’s vast network of subject matter experts, unparalleled supply chain capabilities, route-to-market expertise, marketing properties and partnerships to supercharge growth.

 

Our global presence

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North America: United States, Canada, Mexico / South America: Argentina, Brazil, Chile, Colombia, Peru Europe: Belgium, France, Italy, Spain, The Netherlands, United Kingdom / Asia and Oceania: China, Japan, South Korea, Australia